The social media is ever evolving and as a user, you have to keep up with the trends to avoid losing your engagement and fans. Here is a list of things you can do to strengthen your social network wriiten by Debbie Hemley and published on www.socialmediaexaminer.com. Leave your comments and questions below. Cheers!!!
1. Create Targeted Calls to Action
Calls to
action (CTAs) are the backbone of social media. When readers engage with these
action-filled words, it boosts your social media presence.It’s essential for
each call to action to have a specific purpose, whether it’s to like, share,
comment, retweet or click. Here’s how Verve uses calls to action on their social
profiles.
2. Don’t Take Shortcuts
Rome wasn’t built in a day and
neither is social media activity. While it may be tempting to buy Facebook fans
or Twitter followers, the long-term challenges outweigh the short-term
benefits.
Victor Pan identifies three reasons why buying Facebook fans
is bad for business:
You are watering down the data you have on your real fans
doing awesome stuff for you. By buying fake Facebook fans, you decrease the
value of your true Facebook fans because there’s no way to separate the two
with Facebook’s current built-in analytics tool.You will immediately lose trust from web-savvy visitors if they use a fake fan checker tool or visit your historic like data and notice a low brand activity vs. total like ratio.
Your Facebook fan page could be marked as a spam source and removed for violating Facebook’s terms of service.
Stay clear of fast-fixes and shortcuts. No-one wants to play with someone who doesn’t follow the rules, no matter how tempting or convincing the seller.
3. Encourage Blog Comments
Blogs create an opportunity for readers to comment, ask
questions or simply say thank-you to the writer. It’s important to cultivate
relationships with readers through blogs and invite reader response.
But the question still remains: why do certain blogs
consistently receive a higher number of comments than others?
Blogs that receive more comments generally have the
following attributes:
Quality content: Posts are well-written and add value to a user’s experience.
Good etiquette: Writers and moderators are polite and welcoming to their readers and respond to questions and comments.
Environmentally sound: Run by trusted advisors who provide a respite from an otherwise overwhelming online world.
Stay dedicated and committed to your blog. Talk to your readers. They will eventually talk back to you and each other.
4. Fuel Profiles With Shared Content
Shared content can drive activity to your social profiles.
However, before you share, consider these three W’s: When, Who and Will:
Will the topic/article/post resonate with your audience? Is
the artwork pleasing, is the content original, will sharing the article with
your audience be advantageous to them?
Don’t share content passively. Make sure it adds value to
your social presence. That will in turn add to your stature as an expert in
your field.
5. Generate Interest with Variety
Social media is a great way to package content in many
different formats. Create a variety of content to post on your blog and
throughout your social media presence. Check my previous post on The Secret of Successful Blogging in Nigeria here
- Well-crafted articles
- Unique photos and images
- Recorded podcasts and interviews
- Interesting videos
- Eye-catching and detailed infographics
- Start with a few types of content, and as your site grows, add more formats.
6. Humanize Your Company Voice
Customers want to feel a real connection with the businesses
that serve them and not just when they call the customer help line. Whether
it’s messages and posts on social media or audio and video on a website,
humanize your tone.
Stay consistent with your company voice on all platforms,
especially in terms of customer service. Be timely, helpful and sincere.
7. Leverage Trending Topics
Watch trending topics to see what people are talking about
on any given day.
Twitter and Facebook will show you trending topics, but you
can go beyond these sources. Elisabeth Michaud of Hootsuite suggests five
additional resources: BuzzFeed, Google Trends (visualizer and top charts),
Google+, Reddit and UberVU.If they fit with your field and brand, you have material to share. If not, you’re still keeping on top of what’s going on in the world. Never a bad thing.
8. Manage Negative Comments
If you don’t have a plan for how to handle negative
comments, put one together.
In this article Patricia Redsicker offers four valuable tips
on how to do this:
- Create a policy.
- Moderate wisely.
- Respond judiciously.
- Respect feedback.
9. Optimize Websites for Mobile
Mobile optimization has become more important with each
passing year, month and day. More people are on mobile devices than ever
before. Plus, users move between devices throughout the day. You want your
website to display properly on all platforms, so you can keep your audience
engaged and happy.
To determine if it’s mobile-friendly, ask yourself:
Does it load in less than three seconds?
Does it draw your eye to the key selling points or messages?Is the content easy to read and navigate? Are calls to action easy to complete?
Does it provide a good user experience?
Most importantly, determine if it’s a website you would spend time on if it wasn’t your own. The answers to these questions will tell you if it’s time to make a change.
10. Write Hashtags
Hashtag is defined as “a word or phrase preceded by a hash
mark (#), used within a message to identify a keyword or topic of interest and
facilitate a search for it.”
Do you have any idea to add in the list? Which one have you
tried? Tell me what you think in the comment and feel free to share. You can
find more tips from sociamediaexaminer
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