1. Tweet Text Only
Photos, videos, and links averaged less than eight replies per post, but text-only posts
averaged 14 replies each. Photos,
videos, and links also averaged 52 retweets per post, while text-only Tweets
averaged 86 retweets. Consider working
more plain-text Tweets into your plan and test the results.
2. Use Your 140 Characters
Tweets with over 120 characters averaged twice as many
engagements as Tweets with fewer characters.
Consider using all the space available to you, and test the results.
3. Use Hashtags…But, Not Too Many
Tweets that included more than three hashtags saw a
significant drop in engagement. Tweets with only one hashtag earned the highest engagement. Be strategic
about your hashtag use. Keep them targeted and limit the quantity. #YOLO
4. Use Links and Hashtags Together
Tweets that contained both a hashtag and a link saw higher
engagement than Tweets that just contained a hashtag or just contained a link.
By using a hashtag that adds exposure, and providing value with a relevant
link, you have the opportunity to make a greater impact.
5. Show Excitement and Convey Urgency
Tweets with exclamation points saw higher engagement than
Tweets with question marks or periods. Tweets with the terms “right now” or
“today” saw increased engagement, as well.
Inject some urgency and excitement into your next Tweet. See how your
audience responds.
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