Facebook Ads In
Demand
There’s no secret to the success of Facebook Ads, given the
fact that the social network has the highest number of active monthly users on
any website on the internet. Accordingly, Facebook Ads’ pricing increased
year-over-year by 10% in 2014, and continues to become more expensive.
Meanwhile, organic post reach has continued to plummet in 2015 which only means
that marketers should primarily focus on Ad spaces in order to reach the
desired audience.
Google+ Continues to
Fade
In the wake of the failed experiment Google Authorship in
2014, Google decided to launch Google Photos as a standalone product from the
Google+. This only makes you think wonder what exclusive value Google+ is now
bringing that Facebook, Twitter, and LinkedIn don’t provide already! Google Photos
has the business model for success and may eventually compete with Instagram in
content marketing. Hence, the only reason to spend considerable working hours
on Google+ is when you’re a Blogger and a majority of your audience is on the
social network.
Twitter Not Losing
Its Charm
Earlier this week, we covered the Twitter shareholder
meeting where Chris Sacca raised questions as to why Twitter execs have not
addressed the interface issue and the ongoing financial concerns. Currently,
Twitter has 302 million active monthly users, which is more or less the same
number on Instagram. Then again, Twitter just made following conversations
easier by grouping them. We may soon have groups for popular discussions and
topics, which marketers can use as Ad spaces to continue to push their way into
Twitter.
Read more at www.socialbarrrel.com
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