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| Photo credit: Social Media Today |
Before major social media networks made the foray into
e-commerce, the selling relationship for businesses looked like this: listen,
help solve problems, and make the sale. With the rise of social selling, the
opportunity to connect with potential customers during the research phase got
much easier with social media monitoring and social media engagement tactics.
These tactics changed the game for social media marketing for small business.
#2: Large networks like Twitter can improve your
customer relationships
With 72% of people more likely to make a future purchase
from a small business after they interact with them on Twitter, there’s no
reason for companies not to be on Twitter. The key to finding success on social
media is to be on the social network your customers are on—and with over 200
million active users, there’s a high chance many of your customers are on
Twitter. Twitter can help your business build relationships with customers, and
connect you with the businesses and communities you are interested in. Using
features like advanced Twitter search and Twitter lists, building and improving
customer relationships online is manageable even with a small team.
#3: Social media marketing can drastically increase your
reach
Facebook and Twitter advertising have made it possible for
companies to increase their reach through targeted ads and sponsored messaging.
Social media marketing provides businesses with an opportunity to reach
customers across the world—as opposed to a more traditional advertising medium
such as a billboard, which is only visible to people on a particular route in a
single city.
#4: A LinkedIn business page can expand your
professional network
One of the most important social networks, where all businesses,
big or small, should have a presence, is LinkedIn. LinkedIn allows businesses
to provide authenticity and credibility of their brand through a business page
that houses information covering the bases of who, what, and where of your
business. It also allows small businesses to be in a space where professionals,
potential investors, and customers are on. A LinkedIn company page is also a
free marketing tool and if used correctly, can be a highly effective one.
#5: Facebook Page can improve your business’s customer
support
Providing customer support can be expensive and
time-consuming. But, with social media networks like Facebook, you are provided
with an outlet to effectively solve customer problems. With the availability to
post on your Facebook wall or send private messages, customers can connect
directly to companies if and when they have a problem or feedback.
#6: Use your social media presence to manage your
brand’s online reputation
Trust is an important element in obtaining customer loyalty,
and one of the best ways to gain this trust is giving people easy online access
to information about your company. Neglecting your social media presence is one
way of losing the opportunity to gain new customers or nurture current
relationships. Gain the trust of your current and potential customers by
creating social media profiles like a LinkedIn company page, Facebook business
Page, Twitter profile, or an Instagram account. This puts a voice (and a face)
to your company, which will give people more incentive to trust your brand.
Culled from blog.hootsuite.com
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