It’s still unbelievable that some business owners still
laugh at the fact that Twitter can play an important role in their businesses. Some
still think that it is juvenile while some don’t just consider it as an asset
for marketing. I want to say that the focus here is small businesses but some
large enterprises are also guilty of the not utilizing the opportunities that
Twitter offers. That is why I have decided to put together some ways businesses
can make Twitter an important social media marketing asset.
It is a known fact that most businesses owners underestimate
the power of Twitter search especially now that it has been expanded with more
components. Over one billion tweets are sent every week, available to be
searched and sifted through the Twitter search tool. From the top tweets, live
tweets, photos, videos and even the accounts that specialize in the related
keyword.
To discover potential customers, try using keywords that are
related to your brand/product. Let’s say you are into automobile parts, you
might search for “vehicle spare parts” “engine overheat”or “car engine.” Always
use terms that you think your customers would search when they encounter a
problem your business can fix. When you
discover them, simply tweet at them and let them know you can solve their
problem.
Customer support.
Twitter is one of the best online customer service
tool. You can use Twitter to listen,
engage and provide real time customer service to your clients. With tools like
Tweetdeck, you can set up tabs that streams Tweets from notifications, Direct
messages, home feed and even keyword search. With this, you can monitor and get
real-time alerts when a tweet that requires your attention drops. And you know
what they say “The best advertising is done by satisfied customers.” When you
provide you customers with the assistance and good content, they will keep
coming back for more and also spread the news with their network of followers,
expanding your own network.
#Hashtags
You can’t talk of Twitter without mentioning hashtags. In
case you don’t know, A hashtag is a word or an unspaced phrase prefixed with
the hash character (or number sign), #. Some call it the most powerful symbol in today’s world and it just
might be.
Consider this! Any
word you use on Twitter and add the # symbol has the potential of becoming
viral. When you add a hashtag to your tweets, the word is linked to a stream
off similar tweets with the same hashtag, increasing the reach and engagement
of that one tweet. A Twitter hashtag ties the discussions of different users
into one stream, which you can discover by using the Twitter Search tool or set
up the hashtag monitoring tab with Tweetdeck. Here are some tweet stats form
Postplanner.
·
Using more than 2 hashtags drops engagement by
17%
·
Tweets with 1-2 hashtags have 21% more
engagement
·
Users are 55% more likely to retweet when there
is at least 1 hashtag included
·
25% of tweets without hashtags do get retweeted
·
But 40% of tweets with hashtags get retweeted
Connect with
influencers
Influencers are people who have a large audience, and whose
audience pays attention to what they have to say. It is very useful for you,
when their audience is your potential audience. So how do you connect with them?
For starters, you can start by searching for industry keywords and paying
particular attention to those who get retweeted the most. When you identify
these influences, you can create a
private list on your Twitter profile and add them so that you can monitor their
conversations and devise a way of tapping into the engagement. You can also
engage them in a conversation which can attract other users in your field,
expanding your network.
Check out your
competition.
The fact that you’re not using Twitter for business doesn’t mean
your competition isn’t. Now that you have a working Twitter account, you can
use it to know what your competition is up to. Twitter is a great for tool for monitoring
your competition, not just their tweets and events but also their followers and
what they tweet about. You might find that the followers are not satisfied with
what your competition is offering and that’s your chance to solve that problem
and expand your network.
That’s it for now. Are you new on Twitter, are you looking
to get the best out of it? Drop your comments or questions and let’s figure out
how to help each other. Cheers
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