Why you should use Twitter for your business




It’s still unbelievable that some business owners still laugh at the fact that Twitter can play an important role in their businesses. Some still think that it is juvenile while some don’t just consider it as an asset for marketing. I want to say that the focus here is small businesses but some large enterprises are also guilty of the not utilizing the opportunities that Twitter offers. That is why I have decided to put together some ways businesses can make Twitter an important social media marketing asset.

Discover new customers using Twitter search:
It is a known fact that most businesses owners underestimate the power of Twitter search especially now that it has been expanded with more components. Over one billion tweets are sent every week, available to be searched and sifted through the Twitter search tool. From the top tweets, live tweets, photos, videos and even the accounts that specialize in the related keyword.
To discover potential customers, try using keywords that are related to your brand/product. Let’s say you are into automobile parts, you might search for “vehicle spare parts” “engine overheat”or “car engine.” Always use terms that you think your customers would search when they encounter a problem your business can fix. When  you discover them, simply tweet at them and let them know you can solve their problem.

Customer support.
Twitter is one of the best online customer service tool.  You can use Twitter to listen, engage and provide real time customer service to your clients. With tools like Tweetdeck, you can set up tabs that streams Tweets from notifications, Direct messages, home feed and even keyword search. With this, you can monitor and get real-time alerts when a tweet that requires your attention drops. And you know what they say “The best advertising is done by satisfied customers.” When you provide you customers with the assistance and good content, they will keep coming back for more and also spread the news with their network of followers, expanding your own network.


#Hashtags
You can’t talk of Twitter without mentioning hashtags. In case you don’t know, A hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign), #. Some call it the most  powerful symbol in today’s world and it just might be.
 Consider this! Any word you use on Twitter and add the # symbol has the potential of becoming viral. When you add a hashtag to your tweets, the word is linked to a stream off similar tweets with the same hashtag, increasing the reach and engagement of that one tweet. A Twitter hashtag ties the discussions of different users into one stream, which you can discover by using the Twitter Search tool or set up the hashtag monitoring tab with Tweetdeck. Here are some tweet stats form Postplanner.
·         Using more than 2 hashtags drops engagement by 17%
·         Tweets with 1-2 hashtags have 21% more engagement
·         Users are 55% more likely to retweet when there is at least 1 hashtag included
·         25% of tweets without hashtags do get retweeted
·         But 40% of tweets with hashtags get retweeted
  
Connect with influencers
Influencers are people who have a large audience, and whose audience pays attention to what they have to say. It is very useful for you, when their audience is your potential audience. So how do you connect with them? For starters, you can start by searching for industry keywords and paying particular attention to those who get retweeted the most. When you identify these influences, you  can create a private list on your Twitter profile and add them so that you can monitor their conversations and devise a way of tapping into the engagement. You can also engage them in a conversation which can attract other users in your field, expanding your network.

Check out your competition.
The fact that you’re not using Twitter for business doesn’t mean your competition isn’t. Now that you have a working Twitter account, you can use it to know what your competition is up to. Twitter is a great for tool for monitoring your competition, not just their tweets and events but also their followers and what they tweet about. You might find that the followers are not satisfied with what your competition is offering and that’s your chance to solve that problem and expand your network.


That’s it for now. Are you new on Twitter, are you looking to get the best out of it? Drop your comments or questions and let’s figure out how to help each other. Cheers

Comments